Overview

Located in the heart of Dallas, PA, PRIME at City Market offers a refined dining experience that balances classic comfort with elevated culinary touches. Nestled on Memorial Highway, this restaurant invites both locals and visitors seeking a thoughtful blend of brunch favorites, inventive appetizers, and thoughtfully crafted cocktails.

The menu at PRIME embraces variety with standout dishes such as the Classic Eggs Benedict, the indulgent Black and Bleu Burger, and the hearty yet delicate Chicken and Waffles. Brunch here is more than a meal—it’s a social event punctuated by creative drinks like the Ruby Red Mule and the Cranberry Kiss Martini. Whether you favor something savory like the Breakfast Burrito or a sweet finish with their Lemon Cake or Peanut Butter Pie, the offerings are designed to satisfy diverse palates.

The space itself leans into an inviting yet lively vibe where casual meets contemporary. Customers have noted the open-air feel, enhanced by garage-style doors that invite fresh air but can sometimes cool the space more than expected. Service is generally warm and accommodating, with staff demonstrating keen menu knowledge—though on busier days, some guests perceived a bit of chaotic energy, common in popular weekend spots.

PRIME at City Market targets a broad audience, from weekend brunch enthusiasts and families to couples looking for a flavorful night out beyond typical chain fare. The restaurant's attention to detail shows in crowd-pleasers like the crispy Buffalo Cauliflower and the rich Scallops in brown sauce, which culinary adventurers and comfort seekers alike appreciate.

Reviews reflect a largely positive experience: many commend the perfect execution of classic dishes and thoughtful service that adapts well during busy periods. One diner captured this sentiment perfectly—highlighting the friendly hostess team that manages walk-ins and reservations with care during packed Sunday mornings. The beverage program deserves its applause, offering imaginative concoctions that complement the meal without overpowering it.

Though not the most budget-friendly option in the area, PRIME justifies its pricing through quality ingredients and culinary craftsmanship. Diners who prioritize atmosphere, service, and a diverse, creative menu will find PRIME at City Market a destination worth revisiting. Minor inconsistencies, such as occasional dish variations, do little to detract from an overall satisfying and memorable experience.

Whether craving a leisurely brunch or a thoughtful dinner, PRIME stands as a testament to Dallas’ growing culinary scene—delivering a blend of familiar favorites and unexpected delights in one approachable and spirited venue.


Amenities & Services

Popular for
Popular for breakfast
Popular for lunch
Popular for dinner
Good for solo dining
Offerings
Serves alcohol
Serves beer
Serves cocktails
Serves coffee
Serves comfort food
Serves healthy options
Serves small plates
Serves spirits
Serves wine
Atmosphere
Casual
Cosy
Trendy
Upmarket

What Customers Say

Chuck Y
Dec 3,2025
4/5
Awesome service and good food. We stopped in for Sunday breakfast and the hostess asked if we had reservations. Many of us waiting did not have reservations but the staff accommodated everybody. I would highly recommend a reservation, especially first thing on a Sunday morning. I had the burrito and my wife had the Eggs Benedict. Everything was cooked perfectly. We will definitely stop in again.
Matt Ide
Dec 3,2025
5/5
Brunch at Prime, you can't miss it! Serving brunch both mornings of the weekend, we stopped in late on a rainy Saturday. Extremely accommodating and knowledgeable waitstaff that helped us with all the best menu recommendations. We started out with Cold brew and filthy Martinis, and finished with the strawberry basil mojito and springtime sangria, all great selections for our mini-buffet. First we tried the Buffalo cauliflower and turkey chili, both flavorful but not too filling. We split the cornflake fried chicken sandwich with sweet potato hash, AND the chicken florentine toast with hollandaise. Very moist/tender chicken sandwich with the perfect brioche and a tangy mustardy aioli. The strawberry mascarpone crepe with honey and almond made me laugh out loud, I didn't know any other natural response to something so perfect. Great for any time of day. We really enjoyed our experience and will certainly be back, thank you
Eileen H
Dec 3,2025
4/5
The Brunch bunch visited here on a Saturday morning at 11:00 a.m. We had reservations, but it didn't seem we really needed them, as it wasn't too busy, but they did have a pretty good crowd. Two of us ordered the sangria and another ordered an Island Breeze to drink. The sangria was delicious, but pricey at $14 a glass. I ordered The Elvis, which the menu describes as: "Whipped Nutella, Crunchy Peanut Butter, Caramelized Bananas, Center Cut Bacon, and our House Strawberry Jam. Topped with Powdered Sugar and Banana Pecan Crunch crepe." When it arrived, It didn't have caramelized bananas, bacon, strawberry jam or powdered sugar. (See the pic). The filling was just Nutella and peanut butter and it was topped with dehydrated banana chips. It was very underwhelming. To be honest, I didn't even realize right away that it was missing anything. I was too busy catching up with my friends. I didn't even notice until now, when I looked up the description on the menu! WTH Prime? Service was pretty good, and the atmosphere is nice.
Angela P.
Dec 3,2025
4/5
First time at Prime - ordered a burger with a grind of multiple meats and hot honey. It was super flavorful and the gluten free bun was excellent. Fries were well seasoned and crisp. It was too cold in the place for me but it's because they had the side open (think garage doors) for air. Vibe was akin to State Street Grill in Clarks Summit. Waitresses were a bit chaotic but overall an okay spot.
Gail Malloy
Dec 3,2025
4/5
Nice restaurant. It's a little bit of a ride from our neighborhood but a nice change for us and the food makes it worth the drive. Service is always pleasant. Drinks are good. I've never had a bad meal here. I especially like the Scallops in brown sauce with mushrooms. I keep forgetting to take a picture. This visit I had them as an appetizer. The sauce is so good you just want to "mop it up" with bread. Switched dinner up this time to Veal Scampi with Penne which was very good. The Beet Salad (bad picture as I had started to eat it already) can be ordered as a side for an upcharge and I highly recommend it. That was generous and delicious. This is not an inexpensive restaurant, especially in our area, but if you wish something beyond chain food, I endorse dining here. Note to the restaurant: a bread serving of half of a dinner roll (sliced to look like bread) for 2 people really is pretty ridiculous. We actually LOL when we opened the napkin. Our service was very nice and as it was a slow night, we were not rushed in any way.
Roseanne Colarusso
Dec 3,2025
5/5
The food was superb! Top notch quality. Our waitress was very pleasant. She went above and beyond to make sure our dining experience was great.

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Location

Opening Hours

Monday 04:00 PM - 09:00 PM
Tuesday 04:00 PM - 10:00 PM
Wednesday 04:00 PM - 10:00 PM
Thursday 04:00 PM - 10:00 PM
Friday 11:00 AM - 10:00 PM
Saturday 09:00 AM - 10:00 PM
Sunday 09:00 AM - 03:00 PM
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